Privacy Policy – Canoe Hire Pro

Effective Date: [1/05/2025]
Last Updated: [7/05/2025]

Canoe Hire Pro (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy outlines what data we collect, how we use it, and your rights under UK GDPR, PECR, and other relevant laws.

1. What We Collect

We may collect and store the following data:

  • Contact information: Name, email address, phone number
  • Business details: Company name, website, service area
  • Communication history: Emails, form responses, enquiries
  • Marketing interaction: Facebook ad clicks, website visits, email opens
  • Cookies & technical data: IP address, browser type, device info, location (approx), referral source

2. How We Collect It

We collect data in the following ways:

  • Directly via contact forms, bookings, consultation requests, and emails
  • Through Facebook Ads, LinkedIn lead forms, and other social media campaigns
  • Via email marketing systems when you subscribe or interact with newsletters
  • Automatically via website analytics tools and cookies (see section 6)

3. Why We Collect It

We only use your data to:

  • Respond to your enquiry or booking
  • Deliver relevant services and updates
  • Improve our site, ads, and customer journey
  • Share occasional email content you’ve opted into (you can unsubscribe any time)

We do not sell, rent, or share your data with third parties for marketing.

4. Legal Grounds for Processing (Under UK GDPR)

We process your data based on:

  • Consent (when you opt in to emails or fill a form)
  • Legitimate Interest (to improve our service, follow up with leads, and understand traffic)
  • Contractual Obligation (if we’re working with you)
  • Legal Obligation (if required by law)

5. Data Storage & Retention

  • Your data is stored securely using reputable systems (MailPoet, Meta, Google, etc.)
  • We keep email and lead data for a max of 24 months unless a business relationship is ongoing.
  • You may request deletion at any time.

6. Cookies & Tracking Tools

We use cookies and similar tools to:

  • Analyse site usage (via Google Analytics & Meta Pixel)
  • Track ad conversions and performance (via Facebook/Instagram Ads)
  • Improve your browsing experience

You can control cookies in your browser settings. We also honour Do Not Track signals where possible.

7. Your Rights (UK & EU Residents)

You have the right to:

  • Request access to your data
  • Correct or delete your data
  • Withdraw consent at any time
  • Lodge a complaint with the ICO (www.ico.org.uk) if you believe your data has been misused

To act on any of these, email us at info@canoehirepro.co.uk.

8. Third Parties & Integrations

We may work with tools such as:

  • Facebook/Meta (ads & pixel)
  • MailPoet / WordPress (email marketing)
  • LinkedIn (B2B outreach)
  • Google Analytics (website performance)

These services may process your data under their own privacy policies.

9. External Links

Our website may link to third-party sites. We’re not responsible for their privacy practices or content.

10. Changes to This Policy

We reserve the right to update this policy at any time. Major changes will be flagged on this site or via email if appropriate.

Contact:
For any questions, please contact:
📧 info@canoehirepro.co.uk